British Advertising Standards Authority
Issues Warning about Homeopathy Claims

Stephen Barrett

The British Advertising Standards Authority (ASA) has announced that it has received so many complaints about homeopathic claims that it is is taking a different approach to its normal investigative process and is dealing with them as part of a wider investigative project. In a recent release, the ASA stated:

The ASA's Committee of Advertising Practice (CAP), the body responsible for writing its Advertising Code, has produced a guidance document for advertisers of homeopathic products [2]. Its key points are:

This situation is unusual because the ASA generally and quickly reacts to every complaint it receives. In contrast, the U.S. Federal Trade Commission reacts to only a tiny percentage of comlaints it receives and often takes years to do so.


  1. Complaints about homeopathy websites. ASA Web site, accessed July 10, 2012.
  2. Guidance for Advertisers of Homeopathic Products. Committee on Advertising Practice, Sept 22, 2011.

This article was posted on June 10, 2012.

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